Briana Joelle Artisan Jewelry, LLC
Founder, Jewelry Designer, Photographer, Marketer (2014–2019)
Briana Joelle Artisan Jewelry began as a passion project in college. I reached 571 Etsy sales over five years of designing, photographing, and listing my artwork online, gaining a loyal following and repeat customers. I also showcased work at artisan markets and galleries. Each piece was made by me with intention, using gold, fine silver, and high-quality precious and semi-precious stones to create jewelry that was both comfortable and beautiful. I was also accepted into Bertoni Gallery in Warwick, NY as a featured artist.
Brand & Content Strategy
Built and maintained a custom Wix site (BrianaJoelle.com) and ran storefronts on Etsy and Handmade at Amazon.
Captured all product, model, and lifestyle photography using natural light and styled flat-lays to elevate visual appeal
Developed a consistent brand across product listings, captions, email newsletters, and lookbooks.
Click to View the Briana Joelle 2017-2018 Catalog Featuring Model Yasmeen Faraj
Results:
100+ Handmade at Amazon sales, 571 Etsy sales and hundreds of 5-star reviews attributed to strong product showcasing, organic search visibility, and repeat customers
Successful collaborations with boutique galleries like Bertoni Gallery in Warwick, NY
A loyal customer base that appreciated the blend of luxury materials and earthy design
Ongoing custom orders after store closure, driven by word-of-mouth and brand legacy
Why It Matters:
This project taught me many lessons about the importance of telling a visual story when building a brand. I learned how to capture the feeling behind a luxury product and turn it into listings that captivate and sell.
I closed the storefront in 2019 to pursue larger-scale marketing roles.
Today: Whether I’m capturing multimillion-dollar luxury real estate content or a ribbon cutting ceremony, my approach stays the same, tell a great story, make it look stunning, and make people feel the meaning behind your brand.
Click to see more about my work as a full time Digital Marketing Manager working in Luxury Commercial Real Estate Construction.
