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Cafe Website Revamp

Inner Love's Digital Transformation: A Recipe for Success!

Inner Love is a new, local organic cafe specializing in fermented foods. Being my favorite local cafe, I was happy to help with their website revamp.

After the launch, it was much easier for customers to gain interest in their cafe through Google Maps, learn who they are, connect with them on social media, view their menu, book events, and place orders. This led to increased brand trust and an easier sales order flow.

  1. SEO Deep Dive
  2. Keyword Selection 
  3. Customer-Focused Copywriting
  4. Custom Design to Match Company Culture
  5. Media Curation & Photography
  6. Custom Digital Marketing Strategy Consultation 
  7. Square Mobile Menu Setup

Website Specs:

Thoughtful, Tailored Design.

A design that mirrors Inner Love Café’s unique spirit and culture, setting it apart from the competition while meeting their specific needs. 

As requested by the customer, the website was designed on the Wix platform, replacing their existing site.

Watch the video above and click the above images of their website to see both before and after! 

Online Spotlight! On-Page SEO Deep-Dive & Square Mobile Menu Setup

After extensive research, I handpicked the perfect keywords to elevate Inner Love Café’s rank in Vernon, NJ & Sussex County, showing a concrete improvement in keyword visibility within the first 30 days.

Inner Love quickly ranked for several low-difficulty, high-volume keywords with commercial search intent in their rural area, such as “vernon new jersey restaurants” and “restaurants in vernon new jersey” as seen above. 

The site was was bumped to the first page of Google (position 10) within the first month. 

It was recommended to increase reviews on their Google Maps listing to rank higher for critical high volume, high-difficulty searches like “restaurants near me” and Google’s suggested “places to eat” lists.

Increased Sales Due to Visibility, Ease of Access & Persuasive Copy

Square menu was immediately picked up by Google and automatically added to the Google My Business Listing, leading to its first order within one day of menu completion. 

Customer-first, branded messaging such as “Heart-Warming Events & Gatherings, “Subscribe and Feel the Love,” and “Call Now, Your Gut will Thank you!” sparks curiosity to click and indulge in their offerings.