The Real Deal Feature: March Construction + MAS Development
For this project, I managed the full creative and production process behind March Construction and MAS Development’s dual sponsorship feature in The Real Deal. This included advertising strategy, video production, and media coordination, ensuring both brands were represented strategically, and with a compelling narrative that resonated with each audience.
Project Overview
March Construction and MAS Development collaborated on a major feature article in The Real Deal. My role was to oversee, create, and execute every component of the sponsored content and digital advertising assets, from the story development and interview process to the media placement strategy and creative production.
More Commercials:
My process included:
Coordinated the purchase agreement, style requirements, placement, and publication dates with The Real Deal
Created all banner ads and GIFs surrounding the article
Wrote the sponsored article by adapting a case study I originally developed for March/MAS
Conducted customer research to clarify target audiences, key messaging, and pain points
Used interview insights to shape a stronger developer narrative
Filmed an on-site video interview with MAS Development using professional gear
Edited the full video in Premiere Pro and recorded the closing voiceover
Provided support and on-camera coaching as needed
